Professor Rajendra K Srivastava

Provost and Deputy President for Academic Affairs
Singapore Management University

Raj holds a B.Tech. from Indian Institute of Technology, Kanpur, MSIE from theUniversity of Rhode Island, and MBA and Ph.D. from the University of Pittsburgh, andbesides being a leading authority on brand and marketing strategy, he is also well knownfor his contributions to marketing metrics and the impact of marketing on shareholdervalue.

His interests and outlook in integrating operations, finance and marketing reinforce a uniqueperspective on managing business processes and corporate performance. His work on the impactof market-based assets on shareholder value in the Journal of Marketing received both the 1998Maynard and MSI/Paul Root Awards for the article judged to contribute most to the theory andpractice of marketing respectively, and more recently, the Sheth Foundation Award for long-term contributions to the Marketing discipline.

These interests are further reflected in his co-editorship of special issues of the Journal ofMarketing on Marketing Metrics (2004) and on the Impact of Marketing Strategy on Wall Street(forthcoming, 2009).

A leading authority on the impact of marketing on business performance, he is frequently invitedas a keynote speaker on topics such marketing metrics, value of market-based intangible assets(brands, channels) and management of growth and risk. He has actively developed and deliveredexecutive programs in North and Latin America, Europe, Asia and Australia, as well as workedwith many of the world's leading companies in the technology and services sectors.

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